Start Date
01/22/2026
End Date
01/22/2026
Description
Just like a home with no landscaping, a brand without curb appeal gets ignored. Many landscape businesses jump straight to explaining their services (enlightenment) or asking for the sale (commitment), but they forget the first step: sparking curiosity. Without that, customers simply pass by.
In this engaging seminar, Chris Major, a former award-winning landscape designer turned StoryBrand marketing guide and photographer — will show you how to use the curiosity triangle to create brand curb appeal that draws customers in. Using practical analogies from the landscape trade, Chris will walk you through how curiosity leads to enlightenment and ultimately to commitment and why skipping the first step leaves your brand invisible.
Location
Grand Rapids, MI
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
1.0
Learning Outcomes
1. Identify the key stages of customer engagement—curiosity, enlightenment, and commitment—and understand why sparking curiosity is critical to attracting attention.
2. Apply strategies to create compelling “curb appeal” for your brand, capturing potential customers’ interest before presenting services or making a sales pitch.
3. Develop messaging and marketing tactics that engage prospects effectively, increasing the likelihood of moving them through the customer journey toward conversion.
Instructors
With over 20 years in the landscape industry and award-winning photography since 2020, Chris helps landscapers build stunning portfolios that attract clients, win awards, and grow their businesses.As a StoryBrand Certified Coach (2024), Chris ensures you
Course Codes
Provider
Michigan Nursery & Landscape Association