Registration Eligibility
ASLA online learning opportunities are open to all. ASLA members may purchase this presentation at a reduced rate. This is a 2025 conference session.
Start Date
10/20/2025
End Date
10/20/2027
Description
This practice-oriented session presents strategies for landscape architects to compellingly communicate their work. In a discussion about the changing media landscape, public relations, communications, and marketing, the panelists will address ways to expand landscape architecture visibility. Participants can expect to learn actionable approaches to connecting their work with target audiences.
Distance Learning
Yes
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
1.25
Learning Outcomes
Learn strategies to effectively communicate the principles and projects of landscape architecture to diverse, general audiences.; Understand best practices to pitch landscape architecture stories to media outlets.; Develop techniques to use marketing channels (social media, websites, newsletters) to bolster the visibility of landscape architecture projects and to reinforce the positioning of landscape architecture firms.; Learn approaches to storytelling designed to connect with different audience types, including fellow landscape architects, general-interest readers/viewers, environmental/climate-focused groups, technical experts, and academics.
Instructors
Jackson Rollings ; John Gendall
Course Codes
Provider
American Society of Landscape Architects