Start Date
09/11/2025
End Date
09/11/2025
Description
Great design tells a story—about place, people, vision, and purpose. In this dynamic session, five professionals share how they use diverse storytelling tools—including podcasts, sketching, storyboarding, cinematography, and marketing—to connect more deeply with clients and communities.
Participants will explore the pros and cons of different storytelling mediums and learn how to select the right approach to resonate with specific audiences. This session will help attendees better communicate, market, and sell a design to clients by aligning narrative style with client values and project goals. Whether analog or digital, each storytelling method offers unique advantages that can elevate your business strategy and client engagement.
Location
Grand Rapids, MI
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Development Trends
Project Management
Site Planning
Technology / CADD / GIS
Health, Safety and Welfare
No
Hours
1.25
Learning Outcomes
• Explore innovative storytelling methods—such as podcasts, sketching, and documentaries—to enhance communication strategies in client interactions.
• Analyze how narrative techniques like storyboarding and marketing can support clearer project visioning and alignment with development trends.
• Understand how intentional storytelling strengthens project management workflows, helping teams maintain clarity, consistency, and client engagement from concept to completion.
• Examine how storytelling through visual media—like sketches and diagrams—can improve site planning decisions and communicate complex spatial ideas to clients and stakeholders.
• Identify opportunities to integrate storytelling with digital tools to create more compelling and data-informed design narratives.
Instructors
Brian Moore, AIA, LEED, GA, Samantha Brown, CPSM, Chip Sullivan, FASLA, FAAR, FCELA, Robert Chipman, ASLA, Stacy Bare, CPSM
Course Codes
Provider
Michigan Chapter-American Society of Landscape Architects