Do-It-Yourself Trail User Research You Can Start Right Away: Four Courses

Start Date
10/24/2024
End Date
11/14/2024
Description
Four 1-hour Video Conference Sessions (Must attend all to receive credits)
Wednesdays April 10-May 1, 2024 • 10-11 PT/1-2 ET

In this course, you will learn how to pull together—and pull off—a meaningful trail study that you can afford.

You’ll emerge with a plan for a trail study that you can implement right away, whether you have money or not, using targeted volunteer effort, free or low-cost tools, and an approach focused on what you most want or need to learn. You will also learn how to analyze your results, present findings, and use your study to catalyze action.
Distance Learning
Yes
Course Equivalency
No
Subjects
Parks & Recreation
Project Management
Health, Safety and Welfare
Yes
Hours
4.0
Learning Outcomes
Strategically Planning Your Research

Develop a research plan with clear objectives aligned with the end goals.

Identify target audiences and determine when, where, and how to effectively reach them.

Understand basic research tasks and tools while realistically assessing available resources.

Data Collection Techniques

Learn practical techniques for estimating the number of trail users, including the use of trail counters.

Gain proficiency in creating and conducting trail user and visitor surveys through templates and how-tos.

Explore strategies for engaging the business community in data collection and gathering insights about community perceptions.

Basics of Data Analysis and Presentation

Acquire skills in assembling and analyzing data efficiently without overwhelming resources.

Understand simple formulas for estimating the economic impact of the trail.

Learn how to present findings clearly, accurately, and persuasively.

Using Your Findings

Develop strategies for moving from research findings to actionable steps.

Understand how to leverage study results to make a meaningful difference for the trail and the community.
Instructors
Michele Archie
Course Codes
Provider
American Trails


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