Start Date
04/11/2024
End Date
04/11/2024
Description
Part 1: Efficiency, Finance, and Professional Fulfillment: Creating a Healthy Landscape Practice
Mardi Dover
Whether you are working on large scale ecological restorations or nature-based residential gardens, thoughtful systems in your business and operational practices will free up more time for doing what originally attracted you to professional landscape practice - designing beautiful and ecologically rich spaces for your clients. Mardi will share her extensive experience as a landscape designer, entrepreneur, and business consultant. She will illustrate how to streamline your design practice by creating financial and organizational processes that enhance your efficiency, your financial condition, and of equal importance: your professional quality of life.
Part 2: Finding Your Niche: Establishing an Ecological Focus for Your Firm
Larry Weaner
Demand for ecologically beneficial landscapes is dramatically increasing. Consequently, landscape practitioners with an identifiable ecological focus are well positioned to significantly expand their client base. Offering an ecological approach, however, requires a set of specialized skills and operational approaches. This presentation will guide landscape architects and designers through the processes of self-education, ecology-specific niche marketing, and client communication. Larry will also describe how to create an office environment that fosters the intellectual and creative flexibility needed to optimize the value of this rewarding landscape niche.
Distance Learning
Yes
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
3.0
Learning Outcomes
1. Learn what a business system is and how efficient systems will improve my business.
2. Learn where and how to educate yourself regarding the special techniques associated with designing, planting, and managing ecology-based landscapes.
3. Learn how to market to potential clients and communicate with existing clients in a manner that establishes and furthers your ecology-based landscape niche.
Instructors
Mardi Dover, CPLD and Larry Weaner, FAPLD
Course Codes
Provider
New Directions in the American Landscape