What Social Media Means for Trails
Social media can be a powerful marketing tool for trails, giving us the ability to reach people by the thousands, fundraise, engage, and show the value of trails. On the flip side, social media can also lead to problems – such as trail users engaging in dangerous behavior for “photo opportunities.” In this webinar we will hear from three experts on how they manage their social media platforms to reach tens of thousands of followers, best practices for using social media, and the potential pitfalls to look out for in the social media era.
Health, Safety and Welfare
- The different ways to make social media work for you and your trails.
- The potential hazards presented by social media.
- The difference between social media platforms.
Casey Schreiner with Modern Hiker, Daniel Gross with National Park Geek, and Jerrica Archibald with Tread Lightly!, Inc.
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