The Future of B2B Marketing: Embracing Digital Change in the Industrial Manufacturing World

Registration Eligibility

All registered members and non-members at the 2019 STC Annual Membership Meeting.

Start Date

10/22/2019

End Date

10/22/2019

Description

This presentation reveals some of the best tactics for formulating a successful B2B marketing plan for 2020. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today.

Location

San Antonio, TX

Distance Learning

Course Equivalency

Subjects

Business Practices / Contracts / HR

Health, Safety and Welfare

Hours

1.0

Learning Outcomes

1. How to create a successful B2B marketing plan in 2020 2. How to market to Millennials 3. Why marketing to the industrial manufacturing industry is so different than marketing to any other industry and how to overcome our barriers

Instructors

Hailey Cassidy, Americhem Inc.

Course Codes

Provider

Synthetic Turf Council

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