Trans Canada Trail (TCT) has been creating The Great Trail from coast to coast to coast since 1992. Developing this scale of network involves many stakeholders: local, governments, trail organizations, fundraisers, and marketing and communications professionals. Our presentation will focus on TCT’s experience, best practices and the coordination required to build this network. Collaborating with Hundreds of Partners TCT is involved in the development of The Great Trail all across Canada. This part of the presentation will focus on TCT’s tailored approach to working with many organizations, each with different priorities. The Trail offers many benefits to local organizations and governments; it promotes health; protects the environment; deepens awareness of our history, culture and natural heritage; and spurs economic development. Federal and Provincial governments have made significant financial contributions to TCT and have passed legislation that supports trail development. Internal Collaboration Within TCT, the Trail development team works with the communications, marketing and fundraising teams. This part of the presentation will focus on the collaboration between these internal departments, and how they contribute to the development of this national network.
Business Practices / Contracts / HR
Health, Safety and Welfare
• Participants will have the tools to analyze the broad range of stakeholders involved in their projects, evaluate the role of these stakeholders and develop a stakeholder engagement strategy.
• Participants will be better able to assess their internal resources and develop a strategy to coordinate a shared approach to trail development.
• Participants will be better equipped to anticipate challenges and obstacles to successful trail development in order to avoid issues of find solutions.
Mathieu Roy, Trans Canada Trail