Turning Marketing Challenges into Opportunities

Start Date
01/30/2019
End Date
01/30/2019
Description
People are changing, customers are changing, the market is changing. In this session, Bridget will share her top 7 marketing challenges along with ideas for how to capitalize on the market changes. From customer’s age to environmental concerns to pollinators to technology use, learn a bit more about not just rolling with the change but making money on it.
Location
Lansing, MI
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Design-Build
Health, Safety and Welfare
No
Hours
1.0
Learning Outcomes
1. Recognize shifts, changes, and trends in the consumer market.
2. Capitalize on public perception and cause-marketing.
3. Take strides to stay relevant in a changing market.
Instructors
Dr. Bridget Behe is currently a Professor of Horticulture at Michigan State University. She teaches courses on marketing and management for horticulture majors. Bridget has conducted nearly 100 consumer & market research projects on horticultural product
Website Registration
Course Codes
GLTE34
Provider
Michigan Nursery & Landscape Association


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