People are changing, customers are changing, the market is changing. In this session, Bridget will share her top 7 marketing challenges along with ideas for how to capitalize on the market changes. From customer’s age to environmental concerns to pollinators to technology use, learn a bit more about not just rolling with the change but making money on it.
Business Practices / Contracts / HR
Health, Safety and Welfare
1. Recognize shifts, changes, and trends in the consumer market.
2. Capitalize on public perception and cause-marketing.
3. Take strides to stay relevant in a changing market.
Dr. Bridget Behe is currently a Professor of Horticulture at Michigan State University. She teaches courses on marketing and management for horticulture majors. Bridget has conducted nearly 100 consumer & market research projects on horticultural product
Michigan Nursery & Landscape Association