Create a Marketing Plan Based on Your Company Strengths

Registration Eligibility
GardenPRO Conference is open to all professionals working in the green industry.
Start Date
02/22/2019
End Date
02/22/2019
Description
Discover strategies for developing and implementing an affordable PR and marketing plan that will help you increase sales. Position yourself as the go-to business in your area with quality and timely content delivered through various outreach platforms. Tips on creating an effective marketing plan that includes social media, TV, radio, your website, video and more will be covered. We’ll discuss strategies for developing relationships with local media, so you become their green professional expert. Plus tips on preparing for interviews, strategies for conducting in-person and on-air interviews and other ideas for getting the best value out of media opportunities.
Location
Seattle, WA
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
1.0
Learning Outcomes
Participants to this 60-minute seminar will be able to:
1) Identify new strategies for developing and implementing a PR/marketing plan, including social media, website, and video, that will help increase company outreach and qualified customer leads.
2) Recognize approaches to developing relationships with local and national media to become the go-to industry professional.
3) Determine best techniques for handling media requests, conducting in-person or on-air interviews to get best value from media opportunities.
Instructors
Melinda Myers—Award-winning author of 20 books, radio/TV host, nationally recognized garden expert and horticulture professor
Website Registration
Course Codes
Provider
Northwest Flower & Garden Show


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