Take a Stand: How to Create an Identity for Your Landscaping Business

Registration Eligibility

GardenPRO Conference is open to all professionals working in the green industry.

Start Date

02/22/2019

End Date

02/22/2019

Description

If you stand for everything, you stand for nothing. Now is the time to differentiate your landscaping business by creating an identity in the mind of your prospects and customers. What does Google stand for? Search. What does Starbucks stand for? Coffee. What about Victoria’s Secret? Yes, lingerie. What does your company stand for? Your competitive advantage doesn’t lie in being “better” or offering “higher quality.” Better isn’t necessarily better. Different is better. In this presentation you will learn how to differentiate and effectively position yourself against your competitors no matter your size or number of years in business.

Location

Seattle, WA

Distance Learning

Course Equivalency

Subjects

Business Practices / Contracts / HR

Health, Safety and Welfare

Hours

1.0

Learning Outcomes

Participants to this 60-minute seminar will be able to:
1) Recognize the impact of differentiation in marketing a landscape design company in the minds of potential prospects and customers.
2) Identify ways their past marketing efforts may not have been effective in identifying a company’s strengths and reaching new customers looking for a company with those strengths.
3) Discover how effectively positioning a company can result in an increase of qualified customers specifically needing the services of their business based on differentiation.

Instructors

Chris Heiler—President & Founder, Landscape Leadership

Course Codes

Provider

Northwest Flower & Garden Show

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