Guidance to Go: Developing a Paid Consultation Service

Registration Eligibility
GardenPRO Conference is open to all professionals working in the green industry.
Start Date
02/22/2019
End Date
02/22/2019
Description
Does your garden center or landscaping business make house calls? This talk explains how on-site consultation services can build customer loyalty, boost sales, and position you as the go-to source for landscaping needs. Learn how a consultation service builds trust, and drives IGC sales, plus how it makes good business sense for professional design/install companies. Find out how to turn your knowledge of plants and gardens into a garden coaching business, and why a paid consultation is better than a free estimate. Discover why average homeowners need your expertise for problem solving, plant identification, landscape brainstorming and design.
Location
Seattle, WA
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
1.0
Learning Outcomes
Participants to this 60-minute seminar will be able to:
1) Evaluate whether on-site consulting services can be a viable strategy to expand their customer services, build better client relationships, and create new revenue streams for their company.
2) Identify ways that on-site consultations can drive future sales through the trust created between client and horticultural professional. Attendees will discover why such services are superior to a “free consultation,” and how to price such visits.
3) Recognize how to serve a population of homeowners who don’t need a full-scale overhaul of their properties or extensive CAD drawn plans, but do need assistance making good plant and planning decisions for smaller areas.
Instructors
C.L. Fornari—Author, Coffee for Roses and The Cocktail Garden Hour and co-host, Plantrama Podcast
Website Registration
Course Codes
Provider
Northwest Flower & Garden Show


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