Global tourism is a two trillion dollar industry that has experienced steady growth over the past five years and is expected to continue, and the importance of where all these travelers stay has never been more relevant. Aimed at helping developers and architects who want to enter this large and growing market, or established veterans looking to diversify beyond their traditional strengths, this program will help participants understand the unique process of developing different kinds of hotels in different regions around the world.
Health, Safety and Welfare
Understand the historical evolution of hotels;
Discuss the current state of the hospitality industry.
Distinguish hotel market segmentation and brand identifiers.
Understand the unique aspects of the hotel development process.
Identify basic hotel elements and their required adjacencies.
Understand hotel operations and operational efficiencies.
Identify trends that inform the hotel lifecycle, from sustainability to social media to technology.
Appreciate the value of an informed design process to a successful hotel project.
Julia Monk, AIA, ASID, LEED, ll DA, BBG-BBGM; Mark Boekenheide, AIA, LEED, ASID, Related Urban
Harvard University Graduate School of Design