Find, Create, Operate: The Hotel Project Development Lifecycle

Registration Eligibility
Open Enrollment
Start Date
07/27/2019
End Date
07/28/2019
Description
Global tourism is a two trillion dollar industry that has experienced steady growth over the past five years and is expected to continue, and the importance of where all these travelers stay has never been more relevant. Aimed at helping developers and architects who want to enter this large and growing market, or established veterans looking to diversify beyond their traditional strengths, this program will help participants understand the unique process of developing different kinds of hotels in different regions around the world.
Location
Cambridge, MA
Distance Learning
No
Course Equivalency
No
Subjects
Site Planning
Health, Safety and Welfare
Yes
Hours
14.0
Learning Outcomes
Understand the historical evolution of hotels;
Discuss the current state of the hospitality industry.
Distinguish hotel market segmentation and brand identifiers.
Understand the unique aspects of the hotel development process.
Identify basic hotel elements and their required adjacencies.
Understand hotel operations and operational efficiencies.
Identify trends that inform the hotel lifecycle, from sustainability to social media to technology.
Appreciate the value of an informed design process to a successful hotel project.
Instructors
Julia Monk, AIA, ASID, LEED, ll DA, BBG-BBGM; Mark Boekenheide, AIA, LEED, ASID, Related Urban
Website Registration
Course Codes
GSD-HPDL
Provider
Harvard University Graduate School of Design


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