Working with Tourism to Develop, Promote, and Fund Active Tourism

Start Date
10/11/2018
End Date
10/11/2020
Description
Advocates and transportation officials are continually frustrated by the lack of funding and support for the places we know are great to explore by bicycle. Bike trails, quiet and scenic roads and gravel routes are the kind of places we know anyone would love to cycle, but tourism officials generally lack the knowledge of these places, how to support them and overlook them in their tourism offerings. In addition, there are some amazing trails, events and tours available across the country that could really use a boost. Pairing these needs with tourism’s role in providing destination development and marketing, it seems like an incredible missed opportunity. Adventure Cycling will cultivate a session that shows the best way participants can work with tourism officials and/or economic development councils; this may include featuring/promoting existing trails including mountain, dirt, paved. water, greenway and non-trail bike routes; assist communities in developing bike tourism related amenities; or funding trail projects that are proven to drive economic development.

This session fits all types of trails, is for novice to experts and fits the domestic audience.
Distance Learning
Yes
Course Equivalency
No
Subjects
Development Trends
Health, Safety and Welfare
No
Hours
1.50
Learning Outcomes
Recognize how to approach tourism and economic development officials on bicycling interests
Outline next steps in working with local and state tourism officials and/or economic development organizations
Recognize that tourism and economic development officials have money to put toward cycling, but are have restrictions that the cycling community needs to understand and work within
Instructors
Ginny Sullivan, Director of Travel Initiatives, Adventure Cycling Association; Alex Duryea, Recreational Trails Manager, Nebraska Game and Parks Commission; and Kalene Griffith, Visit Bentonville
Website Registration
Course Codes
Provider
American Trails


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