Turn Awards into a Winning Part of Your Marketing Strategy

Registration Eligibility
Landscape Architects, Architects, Urban Planners, and other professionals
Start Date
09/19/2018
End Date
09/19/2018
Description
Awards programs are an effective way for firms to show their credibility to potential clients. For a relatively small marketing investment, even a small firm can achieve valuable visibility and credibility. This workshop demonstrates how to develop a strategic awards program that benefits overall marketing goals while increasing the quality of award submissions, visibility, and services.
Location
Rogers Park, IL
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
1.50
Learning Outcomes
Understanding Award submissions and competition and how to structure it into a business plan to align with marketing goals
Evaluating projects post construction and discovering learning outcomes (was it really a good project)?
How to communicate good projects (if you won) how to revise marketing and production strategies (if you lost)
Establishing marketing goals and focusing on post occupancy evaluations as part of the whole
Instructors
Alison Strickler, A/E/C industry marketing expert with an emphasis in landscape architecture,
Website Registration
Course Codes
Provider
Illinois Chapter ASLA


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