Landscape Architects, Architects, Urban Planners, and other professionals
Awards programs are an effective way for firms to show their credibility to potential clients. For a relatively small marketing investment, even a small firm can achieve valuable visibility and credibility. This workshop demonstrates how to develop a strategic awards program that benefits overall marketing goals while increasing the quality of award submissions, visibility, and services.
Rogers Park, IL
Business Practices / Contracts / HR
Health, Safety and Welfare
Understanding Award submissions and competition and how to structure it into a business plan to align with marketing goals
Evaluating projects post construction and discovering learning outcomes (was it really a good project)?
How to communicate good projects (if you won) how to revise marketing and production strategies (if you lost)
Establishing marketing goals and focusing on post occupancy evaluations as part of the whole
Alison Strickler, A/E/C industry marketing expert with an emphasis in landscape architecture,
Illinois Chapter ASLA