An early 20th century neighborhood in suburban Maryland, the Hollywood neighborhood is a mix of single family homes, a commercial core, varied civic institutions, and limited open space network. The commercial district includes large chains and local establishments. Commissioned by the City of College Park, Maryland, the purpose of the study was to develop a revitalization plan for infrastructure improvements to this well-established, but declining, commercial district.The project’s location near the University of Maryland, gives it a significant financial role in the stability and growth of the overall area. More broadly, the project presents a valuable model for envisioning revitalization; a focus on health allows the plan to pursue very specific design strategies.In addition to addressing the typical inventory and analysis studies for this type of planning project, the landscape architects brought a fresh approach - a health and wellness overlay that addressed all components of revitalization -transportation, retail, environmental, and social. The team developed tangible design solutions to pedestrian safety, bike access, seating, stormwater management, and material selection to address those components. Floura Teeter Landscape Architects, joined by a representative from the city of College Park, will present their revitalization plan that successfully identifies a variety of achievable strategies to enhance the commercial potential of the corridor, strengthen social and physical health, and improve environmental performance.
Housing & Community Design
Urban Planning & Design
Health, Safety and Welfare
1. Understand the ways traditional planning tools can incorporate health and wellness.
2. See how the team was able to apply the DC Vibrant Retail Streets Toolkit and evaluate the potential for a vibrant commercial district within the existing neighborhood framework.
3. Implement aspects of active living that included physical fitness opportunityes combined with retail choices that supported community health.
4. Identify ways that the environmental conditions of the site could be improved through stream daylighting, stormwater management, and habitat enhancement that creates a visually enriched community.
Zolna Russell, PLA, LEED AP+, SITES AP Senior Landscape Architect, Floura Teeter Landscape Architects, firstname.lastname@example.orgCity Planner (invited), City of College Park, MD
Potomac Chapter ASLA