Start Date
07/14/2018
End Date
07/15/2018
Description
Ideas are the currency of the 21st century. The ability to communicate your ideas persuasively is the single greatest skill you can learn to succeed in a globally competitive world. Through stories, videos and case examples, this program offers an actionable, step-by-step method anyone can adopt to create and deliver inspiring presentations that are engaging, persuasive and memorable. Key topics include: creating presentation headlines, utilizing the rule of three, creating jaw-dropping moments, building multisensory experiences, applying storytelling methods, making data instantly memorable, delivering authentic presentations with confidence, creating a message map that sells your story on one page; learning practice methods for seamless and confident delivery.
Expanded Description:
This transformative program will set you apart from your peers and competitors, in a wide variety of professions. If you’re a designer or architect, this program will help you present to clients. If you’re a city planner, you’ll keep on message with poise at your next town hall meeting. If you’re a real estate developer, you’ll be able to pitch deals better. If you’re an entrepreneur, this program will improve your skills at courting investors and customers. If you’re a civic leader, you’ll be able to present more persuasively to constituents. The ability to craft and deliver world-class presentations is useful in every line of work, and this skill is becoming ever-more essential. No one is exempt: within the next few years, you will not survive as a leader if you are not an excellent presenter.
According to IDC, “oral and written communication” is, by far, the number one skill employers look for in “high-opportunity occupations.” Yet, very few of the 350 PowerPoint presentations that are given every second around the world are clear, compelling and inspiring. This course will help you stand out among your peers and competitors. According to leadership expert Howard Gardner, “It is important for leaders to know their stories and to communicate them effectively.” You will learn how to do just that, with case examples from men and women who lead today’s most influential companies such as Google, Microsoft, Virgin, LinkedIn, Southwest, Apple and many others. You will learn the specific tactics employed by famous entrepreneurs, leaders and TED speakers who deliver presentations that capture the world’s attention.
Through stories, case examples, videos, and practical exercises, backed by the latest neuroscience research on storytellying, communication and persuasion, this two-day program will teach you specific techniques that you can use immediately to dramatically improve your next pitch, presentation, or mission-critical communication. You will learn the art and science of storytelling to build your brand, promote a shared vision, engage teams, inspire customers and grow your career, startup or company.
Who Should Attend:
Any professional who needs to present or pitch ideas to obtain funding, support or other call to action, including entrepreneurs, real estate developers, engineers, scientists, architects, designers, educators, managers, business owners, students, marketing and communication professionals, non-profit leaders, civic leaders, etc.
Mastering the art of persuasion will make you irreplaceable and irresistible. It will make you more likely to land the job of your dreams, build a career, start a company, evangelize an idea, rally a team, and pitch an innovative solution to a stubborn problem.
Location
Cambridge, MA
Distance Learning
No
Course Equivalency
No
Subjects
Business Practices / Contracts / HR
Health, Safety and Welfare
No
Hours
14.0
Learning Outcomes
• Understand the three unbreakable laws of communication that will make your next presentation engaging, attractive and actionable.
• Learn how to develop a signature story that’s core to your brand identity.
• Identify the most effective types of stories to connect with your audience.
• Learn body language and vocal delivery techniques that will help you present authentically and confidently.
• Build a message map to pitch your idea in as little as 15 seconds (elevator pitch), or create the outline for a longer, well-crafted presentation.
• Explore methods for how to make date instantly memorable.
Instructors
Carmine Gallo, Bestselling author and communication advisor for the world’s most admired brands; Vanessa Gallo, Executive Communication Coach, Gallo Communications Group
Course Codes
GSDCD18
Provider
Harvard University Graduate School of Design - Executive Education