The Value of Design

Start Date
11/17/2015
End Date
11/17/2015
Description
Design is a key component of financial success. Being a design-led business is more than having the word "design" in your company name. Design leadership factors into every aspect of service or products. In this seminar we will examine some of the premier leaders in design and be prepared for some surprising information. Why does one hamburger cost $10 when another is $6? It isn’t only in the beef!
Location
Chicago, IL
Distance Learning
No
Course Equivalency
No
Subjects
Design-Build
Health, Safety and Welfare
No
Hours
1.0
Learning Outcomes
1. Improve your client's perceived value of design services by enhancing their business and how that value can increase design fees.
2. Identify the design attributes that differentiate products and why those products are more successful.
3. Develop a strategic vision for your company’s design identity.
4. Understand what the design index is and how it applies to you.
Instructors
Dawn Hollingsworth, Design Dir., LA, Brian Orter Lighting Design
Course Codes
LEDSS15-S5
Provider
Exponation, LLC


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